News Exercise #30

First, please watch this news video from BBC, then answer the questions below.

1) The reporter said that no, it wasn’t… what? What does it mean?
2) Explain what we are seeing. The reporter explained at 0:25.
3) What was the advertisement’s success statistics?
4) Why is this idea much more difficult than usual advertising on bus stops?
5) What are the different situations that need to be designed for?
6) What was the purpose of the angels falling into the station simulation?
7) What two words were used to describe the difficulty of the design process?

Answers:
1) The reporter said that no, it wasn’t… what?
“No, it isn’t the inevitable robot uprising.” Robot uprising means robots taking over control of the world, like in Terminator.
2) Explain what we are seeing. The reporter explained at 0:25.
We are seeing video from behind the bus stop mixed with pre-prepared special effects.
3) What was the advertisement’s success statistics?
4.7 million (4,700,000) YouTube views in less than a week.
4) Why is this idea much more difficult than usual advertising on bus stops?
Because not only is there a lot of technology used, but also it has to be designed differently for all 1500 bus stops.
5) What are the different situations that need to be designed for?
Daytime, nighttime and dusk.
6) What was the purpose of the angels falling into the station simulation?
It was to advertise a deodorant.
7) What two words were used to describe the difficulty of the design process?
‘Painstaking’ and ‘elaborate’